OUR STORY
HD Foods was built upon two core values of our founder: nothing brings people together like food, and food tastes better when shared.
BACO started in a Melbourne kitchen during lockdown, as a way to share something comforting when we couldn't share a table. We began with a chilli oil because spicy food releases endorphins, the ‘feel-good’ hormone. A few years and a lot of jars later, it's in pantries and on store shelves right across Australia.
And BACO isn't alone anymore. What started as one jar of Bomb Ass Chilli Oil is now a family: BACO, its twice-as-spicy sibling hotAF, and Red Hot Chilli Drops for when you want heat without changing your dish.
WHERE IT ALL STARTED: A MESSAGE FROM OUR FOUNDER (2020)
2020 has been catastrophic.
We’ve endured natural disasters, a global pandemic, an economic crisis, and we haven't even celebrated Halloween yet. Thanks to 2020, most people are less afraid of ghosts and more afraid of the idea of having to homeschool their kids.
For me, the last few months have been about reflecting, drinking, learning, Zoom-meetings, accepting, emotional eating, some more drinking and ditching all my dresses for non-active activewear. Despite all the chaos, the beauty that evolved was witnessing people's resilience and their ability to bloom in the face of adversity.
During this time, I began experimenting with making a spicy condiment to share with family and friends. What started as an attempt to beat lockdown hysteria flourished into a start-up idea. After a period of high demand, rave reviews, and googling "how to cool burning fingers", I decided to share my love child with everyone. I’ve cranked up the heat, so get ready to make permanent space in your pantry for my "BOMB ASS CHILLI OIL".
Bomb Ass Chilli Oil (aka BACO) — has a hint of wicked spice remixed with a bunch of aromatics and spices. Don't say I didn't warn you, but it is HIGHLY addictive.
I'm so grateful for all the support I've received during this whole process. I really hope BACO brings you as much joy as it has for me.
Pro tip: put BACO on EVERYTHING. #BACO #betterwithBACO #BACOaddicts
✌️😊 HD
